For a long time, the 3D world followed a strict rule: high quality requires time. A lot of time. A single photorealistic frame for a film or an architectural visualization could take hours to render.

But we are now in the middle of a massive shift. The magic word is real-time rendering.

Why Unreal Engine 5 changes everything

Originally developed for video games, Unreal Engine 5 (UE5) by Epic Games has evolved into a standard tool for filmmakers, architects, and 3D studios.

Why is this important for our clients?

Interactivity: Instead of seeing just an image, clients can move through a virtual scene in real time. Change the lighting? Switch the time of day? In UE5, it happens instantly — no recalculation needed.

Lumen & Nanite: Without getting too technical: these technologies allow us to create film-quality visuals with millions of polygons and dynamic lighting that runs smoothly in real time.

The classics: Cinema 4D and Blender

Of course, we’re not abandoning the trusted tools.

Cinema 4D remains the undisputed king of motion graphics and abstract art. If you’ve seen an elegant animation in an advertisement, there’s a good chance it was created in C4D.

Blender has evolved from an open-source alternative into a serious giant that we rely on for various modeling tasks.

What does this mean for your project?

For clients of Spinosi Media, this mix of technologies means one thing above all: flexibility. We’re not tied to a single workflow.

Need an interactive product showcase for an event? We use real-time engines. Need a high-end TV commercial with complex simulations? We turn to offline renderers.

We choose the tool that brings your project to life in the best (and most efficient) way.